Facebook’s ad testing in the virtual reality game Blaston has not gone as well planned as angry players have started review bombing.
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Advertising in VR was one thing we all knew would happen, however it hasn’t gone down like we thought it would.
It comes just after a week since it was announced that ad testing in VR would begin, Facebook seem to have ran into a few issues.
Blaston, the first game to trial these ads within the game has came under fire from players as it was plagued with a series of negative reviews, since then the developers of the game have since withdrawn.
Players must purchase Blaston in order to play, however at the time of purchase players were unaware that visual advertisements would be present in the game.
Of course, players would expect ads to be in free games whereas with paid for titles you can often guarantee an ad free experience.
The developers of Blaston, Resolution Games have since retracted their decision to trail ads in-game although it hasn’t ruled out the idea completely.
They are considering trying it out with their free-to-play title Bait! which is a VR game, this is to be expected as once the ads have been trialed we can expect them to be tested again in other ways.
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Featured Image: Resolution Games