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Ubisoft to raise game prices by over $20


A recent earnings call with investors revealed that Ubisoft are deciding whether or not they would be rising prices of future games to $70.

Image credit: Ubisoft

Following the launch of next-gen consoles PlayStation and Xbox Series X, the topic of conversation has turned to the potential increased pricing, could it be that we see an elevated price for future game releases?

The price increase would be in order to cater for the level up in hardware, we have already seen a number of big gaming titles make the leap to the $70 mark. Sony has been quick to mark up their titles such as Demon Souls and Spider-Man Miles Morales to $70 followed by Activision with their mark up on its releases too.

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Ubisoft might be the next publisher to follow suit, upping the prices of their new releases. The potential price increase was addressed by Ubisoft’s CFO Fredrick Duguet in the latest earnings call although no decisions on the matter have not been finalised yet.

Duguet said, “In terms of pricing, we’ve been analysing the competitive dynamics of the last quarter and we are still looking at new opportunities” he then went on to say that they have not yet made a decision on whether they will in-fact be upping the prices or not.

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With this issue slowly becoming a more controversial topic with mixed reviews on whether prices should be elevated or not, with some even suggesting that on the day games come out, players should have to pay a premium.

Others have stated that some players probably won’t take the risk on spending $70 on a new game, there is no guarantee that these future games will be completely playable at the time of release. Will players really be willing to take the chance on a brand new title priced at $70?

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