Microtransactions have become a widespread and frequently debated aspect of the video game industry. While some players appreciate the chance to customise their gaming experience with added content, others are unhappy about spending more on a game they already own. Despite the controversy, microtransactions remain a solid revenue source for game developers.
Activision’s Call of Duty series is no exception to this growing trend. A tweet from Call of Duty news site CharlieINTEL reported a significant increase in Modern Warfare II premium sales compared to Vanguard’s Q1 sales. The company also announced that in-game microtransaction sales for the Call of Duty franchise have experienced year-over-year growth. Although the success of Modern Warfare II over Vanguard is expected, the continued growth of microtransactions has elicited strong reactions from fans.
Many Call of Duty enthusiasts have expressed their concerns and frustrations about the ongoing focus on microtransactions on social media. They argue that prioritizing additional revenue compromises the overall quality and development of the series. One Twitter response to the CharlieINTEL tweet stated, “And this is why CoD will never improve,” a sentiment shared by numerous gamers.
Reddit users have also voiced similar opinions, with turboS2000 commenting, “And this is why the game will never get better.” Another user, AVMADEVS, expressed disappointment and resignation, saying, “Alright, final proof I won’t expect any improvements in next seasons/next [year’s] title(s). People keep spending even if the game is barely playable. Not totally surprised but sad.”