Fans were surprised to see the crowd at a the Detriot Lions Stadium packed out with characters from the popular game Animal Crossing.
The game was between the Detroit Lions and the Indianapolis Colts at the Detroit Lions Stadium. Teams have recently been coming up with creative ideas to help fill their otherwise empty stadiums.
I LOVE THIS! A recent NFL game between the Detroit Lions and Indianapolis Colts had cardboard cut outs of Animal Crossing characters in the stadium. Animal Crossing: New Horizons' success has raised awareness for the franchise in new ways. Picture taken from @DaliDimovski. pic.twitter.com/PEqcAwQqwK— Dan's Nintendo Feed (@TheNintendoFeed) November 3, 2020
This has been a concern for teams, especially during broadcasts when rows of empty seats are shown. However the Lions used their creativity and filled their seats with custom villagers from the viral game Animal Crossing.
Fans were quick to notice this addition to the stadium as they watched the broadcast eagerly, with many taking to social media to share their discovery.
The Lions have Animal Crossing cutouts in their stands today. pic.twitter.com/yY9KB3ie4E— Dali (@DaliDimovski) November 1, 2020
This isn’t the first time they have used Animal Crossing though as they also used it earlier in the year to announce their schedule for 2020. As Animal Crossing becomes more and more popular worldwide, even more brands and businesses are using the fan favourite game in their marketing stratergies.
Hellmans have recently created their own island, along with Joe Biden who created his own island to help with his presidential campaign.
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