Facebook has made the decision to extend its 100% revenue sharing, allowing content creators to receive 100% of subscriptions until 2023.
Facebook Gaming is a rapidly developing network that is striving to compete with the likes of Twitch and YouTube, but a new change by the business will allow content creators to earn more money through subscriptions.
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Josh Maresca, Facebook Gaming Partnerships Manager, recently took to Twitter to share that Facebook will be waiving all revenue sharing from subscriptions until 2023.
This means when streamers are broadcasting on Facebook Gaming, Partners, Level Ups, and other FB developers will be able to earn more money. Maresca also confirmed that this is only from PC subscriptions, implying that mobile subscriptions may be subject to a distinct revenue sharing model.
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Before this new system was put into practice, Facebook Gaming was set to collect up to 30% of each $4.99 membership beginning in August 2021, however this new extension will allow content creators to earn more money until up to 2023.
Streamers have since been pleading with Twitch and YouTube to expand their income-sharing options since Facebook Gaming stated that this subscription income contract will be extended until 2023.
The Tweet read “We’re doubling down on creators. Facebook has waived all revshare from subscriptions until 2023! Yeah, you read that correctly. You’ll continue to receive 100% of your subscriptions when purchased on desktop. This applies to Partners, Level Up and all FB creators.”
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We’re doubling down on creators. Facebook has waived all revshare from subscriptions until 2023! Yeah, you read that correctly. You’ll continue to receive 100% of your subscriptions when purchased on desktop.— Josh (@CatchMeStreamin) June 7, 2021
This applies to Partners, Level Up and all FB creators. #CreatorFirst
When viewers subscribe on desktop rather than mobile, Facebook Gaming will share 100 percent of subscription earnings with content creators. Only 20% of Facebook Gaming watchers are using desktop, according to official data, with the rest on mobile.
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Josh Maresca hasn’t said what the difference between mobile and desktop subscriptions will be as of yet, so streamers will have to hang on for the verdict on that.
Of course, content creators who have already amassed a huge following on the platform will benefit greatly from this as they already have a fanbase, however this decision could also bring a lot of new content creators to Facebook also.
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