Activision recently announced that the Call of Duty franchise has earned more than $3 billion in the last 12 months.
It was only last month when Activision also stated that more than $1.2 billion had been generated through microtransactions across all of its games in the third quarter of 2020. “Our teams continue to execute our growth plans with excellence during incredibly challenging circumstances,” Activision Blizzard CEO Bobby Kotick said.
Modern Warfare and its Warzone counterpart were the biggest cash cows, boasting a ten fold increase on the monthly players of both games, and a massive quadruple increase in microstransaction profits across console and PC compared to the year before.
The massive $3 billion figure is the result of all products and services sold digitally and physically in the last twelve months, comprising of license fees, merchandise and publisher incentives. They say that net bookings have risen by over 80%, and unites sold have increased by more than 40% year on year.
In the press release they also stated that Warzone and Cold War’s battle passes will both be integrated in mid-December meaning that players will progress in them regardless of which game they chose to play.
Despite all of this apparent success, it affirmed that further redundancies would be taking place across its offices, “We’ve been exploring how we might best integrate our capabilities across the business and be efficient as we evolve to meet growth opportunities and stay competitive in Asia Pacific,” Activision told MCV/Develop. “To that end, we have begun conversations with employees regarding a plan to centralize some roles across the region in our Sydney office. Decisions of this nature are never easy and supporting our employees through this process is our number one priority.”.
